5 Questions with Steve Crowley
5 Questions with Steve Crowley on Financial Broadcasting
1. Steve, tell us about your background, and how did American Scene Radio and The Money Channel grow into the powerhouses that they are today?
During my years as a CPA Manager with Price Waterhouse, I yearned to produce financial television. I had been fascinated by radio and television broadcasting since about age seven, and somehow knew I would end up with a career in the media field. Back in early 1980's when I launched "Money Pro News" as national television syndicated reports, there was a dearth of financial information and advice for both consumers and investors. I wanted to build a company that would fill this niche.
Our news syndication became an award-winning service on 110 major U.S. TV stations spanning 17 years. I then became the Money Editor on ABC's GOOD MORNING AMERICA, and in 1990 Disney executives asked me to launch "Steve Crowley's American Scene" as a national daily radio program from their million dollar radio studio at Walt Disney World. We just celebrated our 18th anniversary on the air. This is now the #1 financial talk radio program in America in terms of big-name guests, reach, and our focus on the stock market-especially the world of micro-cap and small-cap companies and stocks.
2. What does the typical content on American Scene Radio consist of on a daily basis?
Our three-hour daily program Monday through Friday, plus two hours on weekends includes three major components: (1) interviews with the biggest names in the financial and stock market worlds, (2) LIVE news and advice about daily stock market action, and (3) CEO/COO/CFO interviews from the micro and small cap arena. We call this exciting part of the program, INVESTORS SHOWCASE, and listeners love it. Because American Scene has grown in scope and reach during its 18+ years, we attract the brightest minds in the business and financial world. Everyone from Steve Forbes, Jim Rogers, to Tobin Smith, Larry Kudlow, and a hundred others are regular guests on our daily shows. It is this credibility that keeps our audience committed. This is a format that has been nurtured and tested through the years-and it works so well.
3. So, besides great information and insights from major financial minds in the real point of your programming is to provide optimal positive exposure to companies?
Correct! No other stock-talk program has our reach, or our credibility. Today our radio program is syndicated in 525 radio markets, on regular radio stations plus the Internet, and reaches about 4.5 million people through American Scene Radio. Then add in more than 40 million houses through WallStreetCast which appears on the Fox Business Network, and is broadcast weekly on major cable networks plus satellite television. Our listening audience comprises mostly men and women over age 35, a crowd that insists on staying informed, and more importantly, they are looking for wise stock investments. Hot sectors today are resource stocks (our listeners see them as a wise value play now), technology stocks, the biotechs, and other growth and value stocks. We recommend that our listeners perform their due diligence on these stocks, and take "Buy and Hold" positions with their favorites. History has shown that price and value respond positively to our media campaigns. The upcoming Vancouver Media Expo gives attending companies a solid sampling of what we do, and how it all works-for a very modest fee.
4. You say that, "most company Press Releases Fall Upon Deaf Ears." What do you mean by this?
Basically we regularly see some really great companies, many of which have very little trading volume. They can publish great results across the news wires, but in too many cases no one is reading their releases because they don't have the power of accessing "broadcast" media. The News just hits with no positive impact. Our programming brings sponsor companies right in front of investors, and puts them on their "radar screens." I just detest seeing Market Caps erode on good solid companies.
5. Tell us about WallStreetCast and why this weekly television program is unique.
This year, I am celebrating a thirty-year career on financial television that began on WJAR TV 10, the most popular NBC affiliate in terms of ratings, which just happens to be in my home town of Providence, Rhode Island. Having produced thousands of hours of money-related television for all the major networks, U.S. News and World Report and even for presentations to the United States House and Senate Small Business Committees, I bring all my talents to bear to produce outstanding television programs that feature expert interviews and public companies in proven formats with outstanding graphics, extreme clarity and simplicity, with the goal of attracting investors to each company. There is simply no other program like WallStreetCast today, and we make it very easy for the executives that we interview by selecting the very best and most powerful "sound bites" and making them look and sound great on camera.
This is adds up to wonderful "corporate profile" television that is compelling, and can be used in a variety of venues from broadcast, to web site downloads, to LIVE audiences. The proof is in the pudding. We receive many accolades and never a complaint.
Thank you, Steve
For more Information about the upcoming Media Expo in Canada in September, please call 1-860-883-7151 or visit www.MoneyChannel.TV
