Why Both Investor Relations and Market Awareness Matter—But Play Different Roles Every public company wants visibility. Every founder wants their story told. Every investor wants to feel like they’re part of a winner. But how you get there—how that story is built,...
Why Silence Can Hurt You More Than Bad News The Perception Gap In Canadian capital markets—especially small-cap and venture segments—perception moves faster than fundamentals. When your company goes quiet, investors don’t assume you’re hard at work. They assume...
Why IR Discipline Starts Before You Ring the Bell It’s Not About Being Public—It’s About Being Ready Most Canadian founders assume investor relations (IR) begins the day their stock starts trading. But seasoned market participants know better: how you behave before...
Why Founders Should Start Thinking About IR Before They Go Public Foundations Matter Early Most Canadian founders think of investor relations (IR) as something you build after going public. The news releases. The quarterly calls. The shareholder Q&A. But by the...